Services / Analytics consultant
Analytics consultant in Belgium
For teams that want to trust their numbers before they trust their strategy.
If you're searching for a digital analytics agency in Belgium, I should be upfront: I'm not an agency, but one independent consultant. You work directly with me: I read your data myself, tell you what it means and stand behind that conclusion.
For more than ten years I have worked on the numbers behind webshops, booking platforms and B2B pipelines. First in-house, now as an independent consultant based in Bruges.
Campaign analytics consultancy: from platform claims to business numbers
Every ad platform grades its own homework. Google Ads and Meta both claim the same conversion, GA4 tells a third story, and none of the three match your invoicing. Campaign analytics consultancy, the way I practise it, starts from your actual revenue and works backwards: which campaigns demonstrably contributed, at what cost, and what happens if you move budget.
The deliverable is not a forty-slide deck. It is a short set of numbers you can defend in a board meeting, with the reasoning behind them.
Google Analytics consultant in Belgium: GA4 you can actually trust
Almost every GA4 setup I audit has at least one silent problem: double-counted conversions, consent mode swallowing half your traffic, or events that fire but measure nothing. As a Google Analytics consultant in Belgium I work with Belgian consent rules and multilingual sites every day: GA4 audits, clean event design, server-side tagging where it pays off, and reports your team actually opens.
Media mix modeling consultants, minus the black box
Media mix modeling has become a buzzword. And an excuse to sell you a model nobody explains. The honest version: MMM is useful when you spend across many channels and tracking alone can no longer tell you what works. I build lightweight, transparent models that show their assumptions. That way you understand why the model recommends what it recommends. And if your data isn't ready for MMM yet, you'll hear that first. Along with what to fix.
A digital analytics agency in Belgium, or one consultant?
An agency offers capacity, a consultant offers focus. I work with a handful of clients at a time, long-term, and make your own team smarter instead of replacing it. That is the trade-off: less capacity, more involvement.
“Joey has been instrumental to our growth as both an analytical and digital strategist. He brings sharp insight, strategic clarity, and a deep understanding of our brand to everything he does. More than a consultant, he feels like a true member of our team.”