About
I am Joey Vangaeveren, marketing consultant in Bruges
At heart I'm a performance marketer. But for all of my clients I have also done BI work, built dashboards and advised at management level, with insights that go beyond (digital) marketing alone.
Today I work in e-commerce, hospitality and B2B. For these sectors I do performance marketing (Google Ads, Meta Ads), data analysis (I build my own dashboards that link everything together), general strategic advice and more. I've tried to summarise everything I do under Services.
“Joey combines analytical sharpness with a clear marketing vision. That is rarer than most people realise.”
I started in 2013 as a student in digital marketing at Mariepure and stayed, with a little more responsibility every year. I completed my marketing bachelor through distance learning along the way. From 2018 I freelanced alongside my job. Since 2024 fully independent.
Who I have worked for
Mariepure (Ser Feliz)
e-commerce · since 2013
Started as a student, later general manager with my own team. In that role I ran digital marketing in 8 markets and 6 languages across Europe, with an advertising budget of more than €50,000 per month. Since 2023 I've kept working there on a freelance basis, directly with the owner.
Featherdown / Boerenbed / Un Lit Au Pré / Wiesenbett
hospitality · since 2023
I worked directly with the CMO on digital marketing and analysis for all markets, and built the analytics platform for the whole network. I also worked on pricing and strategy, and ran paid search and paid social hands-on in Germany, Belgium, the Netherlands and France.
DEKOM
B2B, audiovisual sector · since 2024
Paid search and advice on their digital marketing, mainly in the Netherlands and Belgium, with a small dashboard on their website traffic from Matomo and their paid search.
De Jobtrainer
job coaching, career guidance and study support · since 2023
Paid search and paid social, plus advice on their digital marketing and content creation.
Varm
stove installer with a showroom in Wevelgem · since 2018
Paid search and advice on their digital marketing.
I also work for a number of smaller self-employed businesses, including a bathroom specialist and a software partner.
Do you think there's more in your data than you're getting out of it now, do you want to be found more easily, or do you doubt the reports you receive? Then you've come to the right place.
Introspection
In the Introspection section, I write about the things that personally occupy my mind. About the thoughts behind the work, apart from data and strategy.
Joey Vangaeveren
Marketing Strategy & Analytics Consultant, Bruges, Belgium
Since 2013
in digital marketing
8 markets
and 6 languages across Europe
€50,000+
ad budget managed per month
1 point of contact
You work directly with me, without an account manager.
Small budgets welcome too. View the dashboard demo