Who I am

Data only means something when you understand what it means for your business. That's what I help with.

I work with businesses that want to make commercial decisions based on what's actually happening. My work sits at the intersection of digital marketing and analytics: from attribution models and CLTV calculations to the question of which budget makes sense for which objective.

In practice, that means I have access to the data, the systems and the decisions. I build the analyses myself, connect campaign data to backend data, and make sure people understand what the numbers are saying and what to do with them. Sometimes I'm the only one with a view of the full chain, from first click to actual revenue.

"Sometimes I'm the only one with a view of the full chain, from first click to actual revenue."

My work usually starts with Paid Search (Google Ads) and/or Paid Social (Meta ads). Budgets can vary enormously. Beyond campaign management, I build the analyses and dashboards needed to understand what those campaigns actually deliver, and advise on strategy and budget allocation based on that. What matters to me is choosing the right approach and not simply promising that Google Ads or Meta ads will be the golden solution.

Since 2024 I've been fully independent, working with a small number of clients in long-term partnerships. I charge for what I actually deliver. That's how long-term relationships work.

If you think there's more in your data than you're currently getting out of it, or if you're questioning the reports you receive, a first conversation is a good place to start.