
The AEO gold rush
Who's really selling the shovels?
25 June 2026 · 11 min read
Read moreDigital marketer with a strong affinity for data analysis. Connecting campaign performance to what's actually happening in your business. So you can make decisions based on what's true.
Read how I work: How to check whether your marketing agency is showing you the right numbers
"Joey has been instrumental to our growth as both an analytical and digital strategist. He brings sharp insight, strategic clarity, and a deep understanding of our brand to everything he does. More than a consultant, he feels like a true member of our team. He is collaborative, reliable, and fully invested in our success. We couldn't ask for a better partner."
Marketing Director, Feather Down Glamping
"Joey started with us on simple tasks, but quickly stood out for his sharp eye and feel for language and structure. He grew with the company: from communication to digital marketing and eventually strategy. What makes Joey unique is how he connects content, numbers and vision. No blah-blah, but clear insights and honest feedback. Since 2019, he has been my go-to sparring partner in everything related to marketing and positioning. Without him, Mariepure wouldn't be where it is today."
"I first met Joey during a management consultancy assignment in 2018. He was my right hand, and what struck me immediately was how clearly he communicates, how quickly he understands numbers, thinks logically, connects the dots and identifies pain points that others miss. Not just in the data, but also in the analyses produced by external agencies. When a solution is needed, he moves fast and helps you towards a concrete action plan. In the years that followed, I convinced him to keep working with me, drawing on his expertise in web analytics, performance marketing and marketing strategy. He eventually made that step. That says enough about how I value his work. Joey combines analytical sharpness with a clear marketing vision. That is rarer than most people realise."
"I first met Joey at my practice a few years ago. He was at a crossroads in his life and came to me for career guidance. What struck me immediately was his drive, focus and the efficiency with which he approached digital marketing. Through our conversations I learned that he had a remarkable ability to stay ahead of other marketers. He consistently achieved better results in less time, which also allowed him to offer a competitive price. His approach proved to be more efficient and results-driven than that of his fellow marketers. He needed only a small push to start his own business. It goes without saying that Joey has since become my right hand when it comes to digital marketing."
"I've often felt that marketing agencies are full of hot air. Joey isn't. He tells it like it is, without making excuses. Thanks to his insights, I had a much better understanding of what a marketing agency was actually up to, and I became a lot more critical about the results. What I particularly appreciate is that he has no trouble putting external partners on the spot. He doesn't hide behind a report. I'd genuinely recommend him to anyone who has doubts about what a marketing consultant or marketing agency is actually doing and never gets a straight answer. You can count on him to lay out the good and the bad, no sugarcoating."
I work in long-term relationships. Most clients who start with me, stay. I grow with their business and take ownership of results. Once you experience that, you don't look for it elsewhere.
I work like an internal team member, not an external supplier. Available, involved and without a hidden agenda. The only difference is that I am not on the payroll.
I tell you what I see, even when that is harder to hear. Honest information is the only basis for better decisions.
What I advise, I execute myself. Without juniors interpreting my insights or loss in translation between strategy and execution. You always work directly with me.
I only take on projects where I know I can make a difference, without compromising other projects. I'm not after as many projects as possible, but as much impact as possible.

Who's really selling the shovels?
25 June 2026 · 11 min read
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Looking at data is looking behind you, but also in front of you - If you do it right.
4 June 2026 · 8 min read
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18 May 2026 · 8 min read
Read moreI build this myself, without Power BI or external tools, based on your data, so you can actually use it.
| Product Line | Orders | Δ% |
|---|---|---|
| Premium Line | 847 | +12.3% |
| Standard Range | 623 | +8.1% |
| Eco Collection | 412 | -3.2% |
Whether you have a specific challenge or are looking for ongoing support. I'd like to hear what you're working on. Most of my long-term partnerships started with a single conversation.
Get in touch