Services

Marketing Analytics & Strategy Services

What I do and how I do it.

Data Interpretation & Analytics

Marketing performance only makes sense when you connect it to what is actually happening in your business. I link GA4 and platform data to backend data: customer lifecycle, margins, repeat rate, real conversion value. That is how I read numbers in the context of your business model, not in the context of what a platform wants to show.

CLTV, ROAS and what your repeat rate really says Why your most loyal customers are leaving without you noticing

Performance Marketing

I manage Google Ads for both B2B and B2C. Structured thinking based on keyword intent, not platform recommendations. I analyse search behaviour, link it to business goals and build campaigns that connect clicks to revenue or valuable leads.

How attribution shapes your marketing budget What your attribution window actually decides for you

Marketing Analytics & Dashboards

Interactive dashboards built from backend data that the people who work with them actually understand. From customer lifetime value and customer lifecycle to heatmaps and lead times. Insight that drives action, not decoration.

The numbers your marketing agency should explain When your customer is ready to come back, are you there?

Marketing Strategy

Long-term strategic partnership: helping companies make better commercial decisions by connecting marketing performance to business outcomes, without buzzwords or reports that sit in a drawer.

When conversion rate drops but revenue rises How attribution shapes your marketing budget

This is what insight looks like

Interactive demos with fictional e-commerce data. Real dashboards connect to your backend systems.

Growth per product line | Season 2026 vs 2025

Product Line	2026	2025	Δ%	Revenue 2026	New Cust.	Retention%	AOV
Premium Line	803	882	-9.0%	€55,974	519	17%	€69
Standard Range	315	323	-2.5%	€25,854	138	10%	€82
Budget Series	320	325	-1.5%	€30,100	192	26%	€94
Eco Collection	774	747	+3.6%	€72,783	517	15%	€94
Limited Edition	870	813	+7.0%	€83,738	412	35%	€96
Clearance	722	737	-2.0%	€76,560	392	26%	€106
New Arrivals	364	314	+15.9%	€26,444	171	27%	€72
Bestsellers	668	593	+12.6%	€47,837	282	19%	€71

Data shown is fictional. Actual dashboards connect to your backend systems.

Find out what this can mean for your business.

Get in touch