Services
Marketing Analytics & Strategy Services
What I do and how I do it.
Data Interpretation & Analytics
Marketing performance only makes sense when you connect it to what is actually happening in your business. I link GA4 and platform data to backend data: customer lifecycle, margins, repeat rate, real conversion value. That is how I read numbers in the context of your business model, not in the context of what a platform wants to show.
Performance Marketing
I manage Google Ads for both B2B and B2C. Structured thinking based on keyword intent, not platform recommendations. I analyse search behaviour, link it to business goals and build campaigns that connect clicks to revenue or valuable leads.
Marketing Analytics & Dashboards
Interactive dashboards built from backend data that the people who work with them actually understand. From customer lifetime value and customer lifecycle to heatmaps and lead times. Insight that drives action, not decoration.
Marketing Strategy
Long-term strategic partnership: helping companies make better commercial decisions by connecting marketing performance to business outcomes, without buzzwords or reports that sit in a drawer.
This is what insight looks like
Interactive demos with fictional e-commerce data. Real dashboards connect to your backend systems.
Growth per product line | Season 2026 vs 2025
| Product Line | 2026 | 2025 | Δ% | Revenue 2026 | New Cust. | Retention% | AOV |
|---|---|---|---|---|---|---|---|
| Premium Line | 983 | 790 | +24.4% | €99,068 | 643 | 19% | €100 |
| Standard Range | 676 | 788 | -14.2% | €57,414 | 292 | 33% | €84 |
| Budget Series | 730 | 588 | +24.1% | €37,747 | 429 | 13% | €51 |
| Eco Collection | 417 | 433 | -3.7% | €18,551 | 183 | 17% | €44 |
| Limited Edition | 922 | 768 | +20.1% | €45,775 | 488 | 18% | €49 |
| Clearance | 206 | 220 | -6.4% | €9,612 | 140 | 13% | €46 |
| New Arrivals | 657 | 663 | -0.9% | €30,386 | 435 | 15% | €46 |
| Bestsellers | 227 | 207 | +9.7% | €10,579 | 102 | 32% | €46 |
Data shown is fictional. Actual dashboards connect to your backend systems.
Live demo
Explore the full dashboard yourself
The complete demo dashboard is free to access. Leave your details and explore how an Intzicht dashboard works in practice: built on real customer-data structures, fed with synthetic numbers so I can show the analysis without exposing client data.
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