Why your marketing budget delivers more than you think, and how to find the proof
Last-click gives the wrong channels the credit. Here's the proof.
Read moreIntzicht
Insights
The insights or use cases on this page are opinions and observations, not theory lessons. They come from years of experience as an embedded partner at businesses across various sectors and sizes, and from the data, the decisions and the results I have been part of firsthand. No polished success stories. Just honest observations about what works, what did not work and why.
Conversion rate is not the holy grail. It is one number in a bigger story.
A falling conversion rate can mean your marketing is doing exactly what it should.
Read moreYour ROAS target is based on the first purchase. But what is a customer actually worth?
Most acquisition budgets are too conservative. Not because they have to be, but because the calculation is wrong.
Read moreIs it too soon to evaluate your campaign?
Your data is only complete once the purchase cycle is over.
Read moreIntrospection
Why the best marketers doubt themselves, and the worst ones never do
An honest story about imposter syndrome, integrity and what sets real marketers apart.
Read moreNew article? You'll hear from me.
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