Testimonials

What clients say

• Joey has been instrumental to our growth as both an analytical and digital strategist. He brings sharp insight, strategic clarity, and a deep understanding of our brand to everything he does. More than a consultant, he feels like a true member of our team. He is collaborative, reliable, and fully invested in our success. We couldn't ask for a better partner.

  

  Vicki Baggott

  Former CMO, Feather Down Glamping

• Joey started with us on simple tasks, but quickly stood out for his sharp eye and feel for language and structure. He grew with the company: from communication to digital marketing and eventually strategy. What makes Joey unique is how he connects content, numbers and vision. No blah-blah, but clear insights and honest feedback. Since 2019, he has been my go-to sparring partner in everything related to marketing and positioning. Without him, Mariepure wouldn't be where it is today.

  

  Tom Vermeersch

  Business owner, Mariepure / Ser Feliz

• I first met Joey during a management consultancy assignment in 2018. He was my right hand, and what struck me immediately was how clearly he communicates, how quickly he understands numbers, thinks logically, connects the dots and identifies pain points that others miss. Not just in the data, but also in the analyses produced by external agencies. When a solution is needed, he moves fast and helps you towards a concrete action plan. In the years that followed, I convinced him to keep working with me, drawing on his expertise in web analytics, performance marketing and marketing strategy. He eventually made that step. That says enough about how I value his work. Joey combines analytical sharpness with a clear marketing vision. That is rarer than most people realise.

  

  James Mennekens

  Former CEO, Pierre & Vacances / Feather Down Glamping

• I first met Joey at my practice a few years ago. He was at a crossroads in his life and came to me for career guidance. What struck me immediately was his drive, focus and the efficiency with which he approached digital marketing. Through our conversations I learned that he had a remarkable ability to stay ahead of other marketers. He consistently achieved better results in less time, which also allowed him to offer a competitive price. His approach proved to be more efficient and results-driven than that of his fellow marketers. He needed only a small push to start his own business. It goes without saying that Joey has since become my right hand when it comes to digital marketing.

  

  Nathalie Vandelannoote

  Managing director, De Jobtrainer

• I've often felt that marketing agencies are full of hot air. Joey isn't. He tells it like it is, without making excuses. Thanks to his insights, I had a much better understanding of what a marketing agency was actually up to, and I became a lot more critical about the results. What I particularly appreciate is that he has no trouble putting external partners on the spot. He doesn't hide behind a report. I'd genuinely recommend him to anyone who has doubts about what a marketing consultant or marketing agency is actually doing and never gets a straight answer. You can count on him to lay out the good and the bad, no sugarcoating.

  

  Benoit Vansteenbrugge

  Owner, Varm Kachels & Haarden

• I had the pleasure of working with Joey for two years, and I can highly recommend him as an interim professional.

  Joey is a smart and highly capable professional who combines strong analytical skills with a genuine understanding of the business. What I particularly value is that he doesn't simply start building dashboards based on the data available. He first takes the time to understand the business, the questions that need to be answered, and the information people actually need. This allows him to build dashboards that provide relevant and actionable insights rather than simply presenting data.

  Joey is also very flexible and able to switch quickly when priorities or business needs change. He has a strong understanding of AI and knows how to apply it effectively, but what really sets him apart is his understanding of the fundamentals: setting up the dataset and data structure properly to create a solid foundation for reliable reporting and analytics.

  Working with Joey was a great experience. He brings intelligence, flexibility, business understanding and technical expertise together in a way that delivers real value.

  

  Martijn Advokaat

  Former CFO, Feather Down Glamping