You want to be at the top of Google when someone searches for what you do. There are two ways to get there, and I help with both. Most of my work is in the first one: setting up and managing Google ads so they bring in customers. That also applies when a customer, for you, is an enquiry or a quote.
“I've often felt that marketing agencies are full of hot air. Joey isn't.”
Two ways to get to the top of Google
Google ads (PPC, paid search). You appear at the top of the results, with "Sponsored" above, for the searches you choose yourself. You only pay when someone clicks. It works from the day the campaign goes live, and it stops when your budget stops. It's the form of online advertising where you appear the moment someone searches for what you offer.
Higher in the regular results (SEO). No cost per click there. You get there with good content and a site that is technically sound. It takes months, and nobody can promise you a position.
I know both. Advertising I do for you. On SEO I'll tell you honestly what is worth it for you and what isn't.
Outsourcing Google Ads (PPC) to a specialist, without an agency
You work directly with me. This is what you get:
- An account that starts from what you sell and where your customers are: keywords and region.
- Correct measurement, so you know which click became a customer, whether that's an order or an enquiry. I assess what needs to happen on your site; your web developer implements it.
- Monthly adjustments and a report in plain language. I steer on what comes in for you. If you work on quotes, I count the enquiries that fit your business and let Google learn on those.
- An honest answer if advertising won't pay off for you.
Google Ads used to be called AdWords, and in quotes and job titles this work is called PPC or paid search. Whether you want to outsource PPC or AdWords, it's the same work.
Also with a small budget
A small business advertises on fewer keywords and in a smaller area. That can work perfectly well. You don't need a large budget to start. Also for businesses or marketing goals based on leads.
Already working with an agency?
If you prefer to outsource your Google Ads to an agency, I can look over their numbers as an independent set of eyes.
“What struck me immediately was how clearly he communicates, how quickly he understands numbers, thinks logically, connects the dots and identifies pain points that others miss. Not just in the data, but also in the analyses produced by external agencies.”