Services / Accommodation analytics
Analytics for holiday parks and campsites
Occupancy, booking curves, pricing and customer value. On your own data, in one platform.
Your booking system tells you what has been booked. This platform shows how your season is really doing, where marketing should push now and what your prices can be. I built it for an international player in holiday accommodation with more than a hundred locations, and use the same approach for other companies in the sector.
Saturation alerts
Six weeks ahead, a colour code per week: where are you full, where is there still room, and where can marketing still make the difference. You see at a glance where last-minute effort pays off and where it no longer does.
Booking curve and revenue projection
How are you really doing against last year, measured on the same booking date? The curve shows your pace, the projection translates it into an expected season revenue.
Customer value
What is a guest really worth over multiple seasons? Returning guests often turn out to be worth a multiple of one-time bookers. That changes how you divide your marketing budget between attracting new guests and bringing existing ones back.
Price ladder
Your sold prices per week, set against past seasons. You see immediately where you sell too cheap too early and where there is room.
How this differs from your booking system or a standard revenue tool
Reports from your booking system show what is in that system. This platform combines your booking data with your marketing data and other sources, is built on your situation instead of a standard model, and comes with someone who goes through the numbers with you every quarter and translates them into decisions. No licence per room or per location: one fixed monthly fee.
How it works
I set up the platform on your booking data, load the history and calibrate everything on your seasonal patterns. After that it runs continuously: automatic data refresh, management and security handled by me, and a session every quarter where we go through the numbers. A one-off setup cost plus a fixed monthly fee. Your data stays yours and does not leave your environment without written agreements.
Want to see how it works?
The demo dashboard is online with fictional data, built on the real structures of booking data.
Active in holiday accommodation and curious what this shows on your data?
One conversation is enough to know whether it fits.
Get in touch